Privacy Policy

Information you provide directly: If you contact us through our contact form, you provide your name, email address, and message content. This information is used solely to respond to your inquiry.

Usage information: We automatically collect certain information when you visit our site, including your IP address (anonymized), browser type, device type, pages visited, and referral source. This helps us understand how our site is used and improve the experience.

Tool inputs: When you use our calculators and assessment tools, the data you enter (such as zip codes, budget ranges, or care preferences) is processed locally in your browser or used to generate results. We do not store this data linked to your identity.

We use the information we collect to:

• Respond to your inquiries and support requests
• Improve our website, tools, and content
• Analyze aggregate usage patterns (not individual behavior)
• Prevent abuse and maintain site security
• Display relevant, non-targeted advertising

We do not use your information to build personal profiles, target advertising based on health conditions, or share data with senior living facilities.

We use the following types of cookies:

• Essential cookies: Required for the site to function (e.g., remembering your cookie preferences).
• Analytics cookies: Help us understand traffic patterns and improve our content. We use privacy-focused analytics that anonymize your IP address.
• Advertising cookies: Used by our ad partners to show relevant ads. These do not track your health-related searches across sites.

You can disable cookies in your browser settings. Our core tools and content will continue to work without cookies.

We work with the following categories of third-party services:

• Analytics providers that help us understand site usage
• Advertising networks that display ads on our pages
• Hosting providers that serve our website

These services have their own privacy policies. We do not share personally identifiable information with these services beyond what is technically necessary for them to function.

You have the right to:

• Access the personal data we hold about you
• Delete your personal data from our systems
• Correct any inaccurate personal data
• Opt out of non-essential cookies and tracking
• Request a copy of your data in a portable format

California residents have additional rights under the CCPA. Residents of other states with privacy laws (Virginia, Colorado, Connecticut, etc.) may have similar rights under their respective state laws.